CARS, CROSSOVERS DRIVE FORD’S NOVEMBER SHARE GAIN

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Strengthened car and crossover sales fueled Ford, Lincoln and Mercury’s U.S. sales performance in November. Car sales were up 14 percent and crossovers were up 26 percent for the month, with total sales of 118,536, essentially equal to year-ago sales.

“Consumer demand for our new high-quality, fuel-efficient products is driving Ford’s market share gains,” said Ken Czubay, Ford vice president, U.S. Marketing Sales and Service. “Customers are rewarding Ford for its new vehicle lineup, featuring new technologies including SYNC, MyKey and Adaptive Cruise Control.”

Ford estimates its total market share in November was higher than a year ago and higher than its share in the first 10 months of 2009. Ford’s November retail share was up for the 13th time in 14 months.

“The Ford plan is working, led by the strength of our product lineup and customer demand for our new cars, utilities and trucks,” said Czubay. “Consumers increasingly are noticing that the Ford difference is our great products, our strong business and our leadership in quality, fuel efficiency, safety, smart technologies and value.”

November Sales Highlights

• All-new Ford Taurus sales totaled 4,669, up 54 percent versus a year ago. Dealers reported retail sales were nearly double year-ago levels.
• Ford Fusion, recently named Motor Trend magazine’s Car of the Year, also posted a sales increase of 54 percent versus year-ago levels. In early November, Fusion set a new full-year sales record. With November results now complete, Fusion year-to-date 2009 sales total 161,819. The previous full-year record, set in 2007, was 149,552.
• Other Ford, Lincoln and Mercury cars posting increases included Ford Focus (up 24 percent) and Mercury Milan (up 40 percent).
• Crossover utilities also posted strong sales increases: Ford Escape was up 51 percent and set a new November sales record; Ford Edge up 27 percent; Mercury Mariner up 5 percent. In addition, sales of the all-new Lincoln MKT crossover totaled 648, its highest sales month to date.
• Ford’s new EcoBoost engine technology and hybrid vehicles are winning customers, too. For example, the conquest rate for the Taurus SHO is 60 percent. EcoBoost provides customers up to 20 percent improvement in fuel economy and a 15 percent reduction in emissions versus larger-displacement engines. EcoBoost is standard on the Taurus SHO and available on the Ford Flex, Lincoln MKS and Lincoln MKT.
• Sales of hybrid vehicles totaled 2,361, up 73 percent versus a year ago. Ford hybrid models include the Ford Fusion, Ford Escape, Mercury Milan and Mercury Mainer.

Ford Fiesta
The all-new Fiesta – which debuts Wednesday at the Los Angeles International Auto Show – will further grow Ford’s car lineup. This new entry in the U.S. – available in four- and five-door body styles – will set a new small car benchmark for fuel economy, safety, connectivity and powertrain technology in its segment.

North American Production
Ford plans to build 550,000 vehicles in the first quarter 2010, an increase of 201,000 units (58 percent) compared with the first quarter 2009.

Ford’s fourth quarter production plan is unchanged from the previous forecast of 570,000 vehicles.

Lincoln MKT Earns - Top Safety Pick

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• The all-new 2010 Lincoln MKT three-row luxury crossover received a “Top Safety Pick” rating from the Insurance Institute for Highway Safety (IIHS)
• MKT offers a high level of crash protection – including state-of-the-art side air bags that are designed to deploy up to 30 percent earlier than traditional air bag systems – while offering a segment-first, forward collision warning system as part of Lincoln’s push into new crash-avoidance technologies
• MKT offers an array of standard driver-awareness features – including a first-in-class Blind Spot Information System (BLIS^®) with Cross Traffic Alert (CTA)
• Ford Motor Company has more IIHS Top Safety Pick ratings than any other automaker and more U.S. government five-star ratings than any brand

NEW ECOBOOST V-6 ENDURES ENGINE ‘BOOT CAMP’

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• Strict Ford Motor Company engine “boot camp” testing regimen ensures quality and durability as the 3.5-liter EcoBoost™ V-6 engine is introduced on the 2010 Lincoln MKS; Ford Flex, Taurus SHO and Lincoln MKT also will have EcoBoost availability this year
• EcoBoost is one of Ford’s key initiatives to deliver significant fuel economy advancements of up to 20 percent without sacrificing the performance feel customers want
• The new 3.5-liter engine is the first in a wave of EcoBoost engines coming as part of Ford’s strategy to bring affordable fuel efficiency improvements to millions. By 2013, more than 90 percent of Ford’s North American lineup will be available with EcoBoost technology

The arrival of the 3.5-liter EcoBoost V-6 engine is eagerly anticipated by customers who want power without sacrificing fuel economy. Debuting in the 2010 Lincoln MKS this summer, the twin-turbocharged, direct-injection 3.5-liter EcoBoost V-6 engine delivers the horsepower of a normally aspirated V-8 with the fuel efficiency of a normally aspirated V-6.

To ensure the 3.5-liter EcoBoost V-6 engine delivers quality performance, a team of engineers subjected it to an extensive battery of tests as part of the company’s engine “boot camp.”

“EcoBoost was engineered with a relentless, disciplined focus on quality that required a zero-defect mindset from engineers and our supplier partners,” said Derrick Kuzak, group vice president of Global Product Development. “The finished product will represent the best combination of production-ready engine technologies of today, poised and ready to deliver the performance, fuel efficiency and value that customers expect.”

The extensive testing to prove out the 3.5-liter EcoBoost V-6 engine was accomplished through three avenues – using computer aided engineering models (CAE), in the lab with dynamometers and on roads in the real world. Between testing on the dyno and in the field, EcoBoost engines have racked up the equivalent of more than 1 million miles of customer driving.

EcoBoost System and Component Testing
The rigid testing includes 20 individual dynamometer-level tests designed to push the engine to its limits. The testing protocol verifies the reliability of the complete engine system under maximum engine speeds and loads, coolant and oil temperature and customer driving patterns.

The Road Cycle Durability test, for example, is designed to replicate real-world customer driving and vehicle maintenance patterns. For this test, engines with EcoBoost technology were subjected to 1,000 cold starts, followed by sustained operation at peak torque and peak power. During the course of the test, engine coolant temperatures ranged from 12 degrees Celsius (about 53 degrees Fahrenheit) to 95 degrees Celsius (203 degrees Fahrenheit).

In total, this single test required 1,000 hours of extreme engine operation, representing more than 60,000 miles of customer driving.

“This was a critical test for us, and the EcoBoost fleet passed with flying colors,” said Brett Hinds, Ford’s Advanced Engine Design and Development manager said. “We’re confident that EcoBoost is ready to provide consistent performance in varied conditions.”

Individual components undergo rigorous proving as well. EcoBoost’s twin turbochargers, for example, are designed to run at a very high temperature – up to 950 degrees Celsius (1,740 degrees Fahrenheit). Ford engineers proved out the turbochargers by running them at 950 degrees Celsius for 10 minutes and then “shocking” the turbos by running them at room temperature for 10 minutes. The tests were repeated at maximum boost continuously for hundreds of hours, under far more severe conditions than customers are expected to dish out.

Designed for a life cycle of 150,000 miles or 10 years, EcoBoost’s turbochargers feature water-cooled bearing jackets. This architecture is designed to prevent oil “coking” that could occur in previous-generation turbochargers. The new design means that EcoBoost drivers don’t need to observe special operating precautions, such as idling the engine before switching it off.

EcoBoost also endured Ford’s standard engine durability test signoff running at maximum revs and turbo boost for the equivalent of 15 straight days or 360 hours.

As the first Ford EcoBoost engine makes its production debut, it has earned its stripes in Ford’s engine boot camp. It uses that same grade of 5W20 engine oil specified by Ford for gasoline engines, and oil changes are scheduled at the same 7,500-mile intervals.

The EcoBoost system is part of Ford’s commitment to deliver the best fuel economy in each new vehicle. The new 3.5-liter engine is the first in a wave of EcoBoost engines coming as part of Ford’s strategy to bring affordable fuel efficiency improvements to millions. By 2013, more than 90 percent of Ford’s North American lineup will be available with EcoBoost technology.

2009 Shanghai Auto Show - Ford EcoBoost

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Ford EcoBoost engine technology can deliver up to 20% better fuel economy and up to 15% fewer CO2 emissions.

• EcoBoost engine technology delivers up to 20 percent better fuel economy, 15 percent fewer CO2 emissions and superior driving performance versus larger displacement engines.
• EcoBoost will be available on half a million Ford, Lincoln and Mercury vehicles annually in North America during the next five years.
• Ford EcoBoost will be introduced into China market in the near future.

A major part of Ford’s near-term environmental plan is a new engine technology called EcoBoost. The EcoBoost family of 4-cylinder and 6-cylinder engines features the harmony between twin turbochargings and direct fuel injection technology.

Compared with more expensive hybrids and diesel engines, Ford EcoBoost builds upon today’s affordable gasoline engine and improves it, providing more customers with a way to improve fuel economy and emissions without compromising driving performance. Ford EcoBoost provides:

• Up to 20 percent improvement in fuel economy.
• Up to 15 percent reduction in CO2 emissions.
• Improved engine performance.

Plus, Ford EcoBoost is easy on the wallet. Customers in North America purchasing a vehicle featuring an EcoBoost 4-cylinder engine can expect to recoup their initial investment within two and a half years through savings in fuel costs. Drivers of diesel-powered vehicles in North America need seven and a half years to recoup their investment. Hybrid owners need nearly 12 years when all options are equalized for miles driven per year and fuel costs.

The affordable engine technology will be available on half a million Ford, Lincoln and Mercury vehicles annually in North America during the next five years. The first in a wave of new Ford EcoBoost engines makes its debut in the Lincoln MKS, MKT and Ford Flex in later 2009.

Ford EcoBoost engines will be progressively introduced to Ford’s European product range from 2010. Also, the affordable engine technology will be introduced into China lineups in the near future.

FORD BUILDS ON ELECTRIC POWER STEERING TECHNOLOGY TO ENHANCE DRIVE QUALITY, ENABLE MORE FEATURES

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Ford Motor Company is taking full advantage of the fuel economy, performance and reliability benefits associated with Electric Power Steering (EPS) on a variety of Ford, Lincoln and Mercury products, but the company isn’t stopping there.

Customers already behind the wheel of the Ford Escape and Mercury Mariner, one of Ford’s first products to sport EPS, also are enjoying other clever – yet subtle – steering characteristics that enhance drive quality.

One such EPS-enabled feature, pull-drift compensation, is a software-based technology that helps drivers offset vehicle pulling or drifting that can occur in steady crosswinds or on uneven roads.

“Pull and drift are major customer annoyances that have been difficult to completely eliminate because of multiple factors that contribute to this phenomenon,” said Ali Jammoul, Ford’s chief engineer for Chassis Engineering and Steering Systems. “Ford’s innovative pull-drift technology compensates to provide driving comfort straight down the road, even in steady crosswinds and on banked and uneven roads.”

Customer complaints about a “constant pull or drift to one side” or “steering that requires extra uneven effort” historically have been a source of customer dissatisfaction in steering, ride and handling in quality studies. Ford’s EPS with drift-pull compensation is projected to improve customer satisfaction in these areas by up to 50 percent.

The 2008 Escape, one of the first vehicles to showcase EPS with pull-drift technology in North America, substantiated this projected improvement, cutting the number of customer complaints associated with steering in half.

How It Works
EPS is a sophisticated system that uses sensors to constantly measure the wheel torque applied by the driver to maintain the vehicle’s path; continually resetting to adapt to changing road conditions or the vehicle turning a corner.

Ford’s pull-drift software technology gives the EPS system the added ability to compensate for slight steering torque changes caused by environmental factors such as road crowning or steady crosswinds.

“If you’re on the expressway and the road is crowned to the left or right for better water drainage, for example, you may need to make a slight steering compensation for that crowning,” said Brian Kosztowny, a Ford product development engineer in Vehicle Dynamics. “With pull-drift compensation, the EPS system gradually will dial in torque for easier steering in these conditions without the driver feeling it in his or her fingers or needing to make an extra effort. The electric motor does more, so you don’t have to.”

Ford’s application of this technology only corrects for road and environmental conditions within reason, adding slight torque up to a proprietary set limit so inherent steering issues are not masked. In addition, Ford has fine-tuned the software-based technology so it can be adapted to fit driving characteristics of individual products, whether it’s a luxury sedan or a sporty compact SUV.

EPS Delivers More
Ford’s early adoption of the pull-drift software technology demonstrates how EPS combined with invisible software algorithms can deliver tangible results in terms of improving drive quality and the ownership experience for customers.

Ford continues to dig deep, taking full advantage of the big-ticket – as well as the more understated – benefits of EPS, offering them on entry-level as well as high-end products.

Ford’s Active Park Assist – which debuts on several 2010 Ford, Lincoln and Mercury vehicles – is, in fact, enabled by EPS. This sophisticated technology uses EPS and an ultrasonic-based sensing system to position a vehicle for parallel parking, calculating the optimal vehicle angle and carefully steering the vehicle into a parking spot.

EPS also can be programmed to communicate with a vehicle’s camera, opening the door for Ford to introduce lane-assist and accident avoidance systems such as lane departure warning systems.

“EPS gives us more warning options for these advanced systems,” adds Darrel Recker, Ford’s EPS supervisor. “With EPS, we can consider more tactile versus visual warning mechanisms, such as a vibration in the steering wheel, and we don’t have to add a lot of components or additional hardware to make it happen.”

EPS has the potential to add steering features for comfort and personalization. Ford currently is examining how to calibrate the system so that customers can select their desired steering effort. Drivers that prefer a sportier ride, for instance, would choose a higher steering effort than someone who prefers a more luxury-car feel.

Steering the Way
EPS continues to gain momentum in North America, with Ford acting as a major player in adapting this efficient technology across nearly 90 percent of its lineup by 2012. For 2010, the all-new Ford Fusion, Mercury Milan, Ford Taurus SHO and Lincoln MKT include EPS.

Ford’s aggressive migration of EPS represents up to a 5-percent gain in fuel economy for each product application and CO2 emissions savings of approximately 3.5 percent because the system operates on demand. EPS also equates to less maintenance for customers since it is completely free of the complicated mix of hydraulic pumps, hoses, power steering fluids and drive belts that can require regular service and repair.

“As we use advanced technology such as electric power steering to improve fuel efficiency across our vehicle lineup, we have the opportunity to introduce new innovations such as pull-drift compensation and Active Park Assist,” said Ford’s Jammoul. “We are applying these technologies not for the sake of technology, but because they meet the needs and wants of our customers.”

DISTINCTIVE NEW THREE-ROW LINCOLN MKT OFFERS LUXURIES OF FUEL ECONOMY, TECHNOLOGY, SPACE

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• All-new 2010 Lincoln MKT enters the luxury crossover segment with Lincoln’s signature design, inviting three-row interior and intuitive technologies that will make customers’ lives easier – including available Adaptive Cruise Control, Collision Warning with Brake Support, Active Park Assist, Blind Spot monitoring – and more
  
• The Lincoln MKT offers two fuel-efficient engine choices in Ford’s proven 268 horsepower 3.7-liter V-6 or the new 3.5-liter V-6 EcoBoost™ engine that delivers even more performance with estimated 355 horsepower, without compromising its V-6 fuel economy
  
• Joining the all-new Lincoln MKS and new 2010 Lincoln MKZ and further growing the brand’s momentum, Lincoln MKT will be available in dealer showrooms in late summer

Lincoln is offering full-size luxury crossover customers a fresh new choice with the 2010 Lincoln MKT, a three-row tourer that delivers the optimal blend of fuel economy, performance, technology and spaciousness.

“We’re growing Lincoln’s product portfolio with a full-size crossover that offers more of everything luxury buyers want today – including more variety,” said Mark Fields, Ford’s president of The Americas. “Lincoln MKT will help us further build momentum for Lincoln, which has been outpacing its luxury competitors and growing market share in recent months.”

The all-new 2010 Lincoln MKT is larger than the two-row Lincoln MKX mid-size premium crossover and joins the sumptuous and sporty Lincoln MKS luxury sedan launched in 2008 and the new Lincoln MKZ sedan that hits the market in spring.

Standard on every Lincoln MKT is the brand’s signature design – complete with a split waterfall grille, a beveled chamfer along the vehicle’s shoulder line, a flowing cantrail that frames the greenhouse and full-width horizontal taillamps that span the subtly curved weight-saving magnesium liftgate that adds visual character while protecting generous rear cargo space.

Precision Lincoln MKT craftsmanship is reflected in world-class panel margins, and in the high tactile quality of interior surfaces and trim.

Inside, high-quality materials and precision-stitched craftsmanship are evident on every surface – from the leather-trimmed seating surfaces and floating armrests to the optional flow-through second- row center console and jewel-like acrylic instrument cluster with LED white lighting.

Beyond that, customers can choose how to best specify Lincoln MKT, which offers:

• Customers’ choice of a standard fixed glass Panoramic Vista Roof™ with power-assisted front and rear sunshades – or the available Power Panoramic VistaTM roof
• Either six- or seven-passenger variations with two different second-row seating configurations. A standard 60/ 40 split folding rear bench seat features heated outboard seating positions. Power “fold and tumble” bucket seats, with heating, cooling and power-assisted lumbar adjustment are also available. A rear console-mounted five-quart-capacity refrigerator is available in the individual bucket seating configuration
• Second-row footrests and an available dual headrest Family Entertainment System with twin 7-inch DVD playback screens offering individual or simultaneous programming
• A litany of exterior paint colors, including Ingot Silver Clearcoat Metallic, Tuxedo Black Clearcoat Metallic, Red Candy Tint Clearcoat Metallic, Cinnamon Clearcoat Metallic, Steel Blue Clearcoat Metallic, Gold Leaf Clearcoat Metallic, Sterling Grey Clearcoat Metallic and White Platinum Tri-Coat

Balancing power and efficiency
Fuel-efficiency also comes standard on the Lincoln MKT – and customers have a choice of two powerful yet practical V-6 engines.

A 3.7-liter, 24-valve variation of the award-winning Duratec engine family is standard. Delivering an expected 268 horsepower at 6,500 RPM and 267 ft.-lb. of torque at 4,250 RPM, this engine has been tuned to provide brisk acceleration and smooth power delivery.

Significant engineering and development time were invested in the 3.7-liter Duratec V-6 to deliver best-in-class noise, vibration and harshness (NVH) control. Lincoln MKT was benchmarked for interior quietness to allow normal conversation within the vehicle, using an articulation index.

A two-speed fuel pump and Aggressive Deceleration Fuel Shut-Off (ADFSO), combined with optimized transmission and final drive gearing, are designed to allow this engine to deliver segment-leading fuel economy for Lincoln MKT.

For even more performance driving feel, Lincoln MKT also offers a 3.5-liter twin-turbocharged EcoBoost V-6. This engine provides the power of a normally-aspirated V-8 with V-6 fuel economy. This advanced engine delivers a class-leading estimated 355 horsepower at 5,700 RPM, while generating 350 ft.-lb. of torque at 3,500 RPM.

EcoBoost is a global Ford strategy to deliver the power that customers want, combined with the fuel economy that they need. Combining gasoline direct injection with twin turbochargers and a smaller-displacement engine, EcoBoost can match the power output of larger, naturally aspirated engines while yielding torque and fuel economy gains.

Pressurized direct injection helps eliminate the “turbo lag” associated with earlier turbocharged engines. And even with the additional horsepower, fuel economy is optimized by an increased compression ratio, enabled by air-charged cooling and sophisticated knock controls.

Lincoln MKT is equipped with a six-speed SelectShift® automatic transmission. This advanced gearbox offers the driver a choice between fully automatic operation and manual control.

In addition, paddle shifters are integrated into the steering wheel spokes. Intuitive to operate, a squeeze back on either paddle will deliver an upshift, while a gentle push forward on either paddle will induce a “matched-rev” downshift.

This capability makes the Lincoln MKT driving experience sporty, yet smooth. Unlike other competitive transmissions, SelectShift won’t “second guess” the driver with an override shift. With SelectShift, manual control is truly manually controlled.

All-wheel-drive is optional in the Lincoln MKT with the standard 3.7-liter V-6. The AWD option enhances the vehicle’s capability in a variety of weather conditions. The sophisticated AWD system is fully automatic, using an advanced array of internal electro-mechanical clutches to efficiently distribute torque between front and rear wheels as needed. AWD is standard in the Lincoln MKT with the EcoBoost 3.5-liter V-6.

Quiet, confident motoring

“The Lincoln MKT strikes the optimum balance between capable and driver-engaging handling, while simultaneously delivering a smooth quiet ride in all three rows,” said Chief Engineer Ron Heiser. “It combines a luxury touring experience with an agile ride and available Class III towing strength, as well.”

Key elements of Lincoln MKT suspension development and tuning included minimizing front end lift on acceleration, offering stable and engaging steering and handling characteristics that provide confidence to all drivers, all while delivering a luxurious ride quality consistent with Lincoln brand character.

A new rear suspension system features a “one for one” shock absorber ratio. The resulting linear response gave the engineering team a stable base line for suspension tuning, allowing the team to deliver a better balance between responsive handling and control as well as a smooth ride. It also improves rear suspension isolation and enables the use of 20-inch wheels.

Lincoln MKT delivers a new level of quiet confidence that delivers best-in-class levels of NVH control. Virtual modeling and wind tunnel tests helped engineers optimize the vehicle, influencing everything from side view mirror placement and special sound deadening in the bulkhead to extensive exhaust system isolation and the inclusion of both an acoustic windshield and dual-layer front side glass to specifically reduce A-pillar wind noise.

On the 3.5 EcoBoost V-6 equipped versions, engineers directed additional effort to minimizing induction noise, while still providing a rewarding aural cadence to Lincoln MKT acceleration.

Premium innovations
Lincoln MKT delivers abundant technologies aimed at making life luxurious for both the driver and three rows of passengers. A holistic approach was used to develop these amenities, where ease of use and intuitive operation were key objectives. Nowhere is this focus more apparent than with Active Park Assist.

Lincoln MKT with EcoBoost features advanced Electronic Power Assisted Steering (EPAS), which enables the optional Active Park Assist. This innovative Lincoln-exclusive technology employs an ultrasonic-based sensing system, as opposed to video camera-reliant competitive offerings, making hands-free parallel parking a breeze.

Active Park Assist works at the touch of a button, requiring less driver programming, reducing the risk of selecting an inappropriately sized parking space, detecting edges of adjacent objects to calculate optimized trajectory and “steering” the Lincoln MKT while coaching the driver through conventional throttle and braking inputs.

In addition to completing a parking maneuver quickly, Active Park Assist also works in uphill parking situations unlike competitive systems on the market.

Additional Lincoln MKT customer convenience features include:

Adaptive Cruise Control (ACC) allows the driver to set and maintain vehicle speed, while radar monitors traffic ahead of the Lincoln MKT. This optional system automatically adjusts speed and slows the vehicle to maintain the set distance behind traffic ahead.

Intelligent Access with Push Button Start allows the driver to enter the Lincoln MKT and start the engine without using the key. Entry is made easier as drivers simply carry the special fob as they approach the vehicle and start the engine by pushing a button.

SecuriCode™ Keyless Entry Keypad allows access to Lincoln MKT by unlocking the driver’s door by entering a pre-set five-digit code in the flush-mounted, backlit keypad integrated into the B-pillar.

Adaptive Headlamps with Standard High-Intensity Discharge (HID) Lamps enhance nighttime visibility. Sensors monitor Lincoln MKT speed and steering wheel input to engage headlamp movement to increase the driver’s field of vision.

Auto High Beams coupled with Adaptive Headlamps enhance nighttime visibility by switching to high intensity when no other vehicles are in range.

Rain-Sensing Wipers use an optical sensing system to gauge precipitation and automatically activate and adjust the wipers.

EasyFuel™ Capless Fuel-Filler System self seals when refueling is complete.

MyKey™ allows parent or other concerned owners to restrict certain Lincoln MKT features when in the hands of a MyKey driver. MyKey encourages safety belt usage, provides earlier low fuel warnings, engages applicable driver aid systems and sounds speed chimes at preset levels while limiting audio system volume and top vehicle speed.

Blind Spot Information System (BLIS™) comes into play when a turn signal is activated. A radar sensor on the outboard rear quarter panel monitors the traditional blind spot area and can notify the driver with a warning indicator light in the corresponding side view mirror if the sensors in this optional system detect a vehicle in the blind spot.

Cross Traffic Alert uses BLIS sensors to help detect traffic when backing out of a parking space. When the vehicle is in reverse and it senses traffic, mirror warning lights illuminate and audible signals sound.

Spotter Mirrors add secondary convex spotter mirror panels in the top outer corner of the side view mirrors, specifically oriented to reflect objects often lost in a driver’s blind spot.

Reverse Camera System, a standard Lincoln MKT feature, uses the centerstack-mounted touch/ navigation screen for projection and activates upon reverse gear engagement.

Lincoln SYNC™ is standard on Lincoln MKT. This award-winning voice activated communications and entertainment system developed by Ford and Microsoft fully integrates Bluetooth®-enabled mobile phones and digital media players into the vehicle.

SYNC incorporates 911 Assist, which can notify a local 911 emergency operator in the event of an air bag deployment incident. SYNC Vehicle Health Report feature can keep the driver notified of scheduled maintenance, service intervals and vehicle system health information.

Lincoln MKT is offered with two audio technology choices. Standard is an AM/FM In-Dash Single CD/DVD/MP3 capable unit with 10 speakers, SIRIUS® Satellite Radio with six-month prepaid subscription, an auxiliary input jack and a USB port.

The available Navigation Package includes an internal hard-drive for map and point-of-interest information storage, THX II® Certified 5.1 Surround Audio System with 14 strategically aimed Premium Audio speakers.

Neural Surround provides the Lincoln MKT audio upgrade a unique new technology for improving the surround sound experience from compressed digital music formats. In addition, a SIRIUS Travel Link™ prepaid subscription is included with the Navigation Package providing coast-to-coast weather data, forecasts, fuel prices, sports scores, movie listings and more.

The available Navigation Package also enables the driver to display personal photos on the centerstack-mounted touchscreen. The system can store and display up to 32 photos, sized 1.5MB or less. The home screen can be personalized, by display or desired information or photos in one, tow or three panel views.

Both systems feature an internal Jukebox hard drive for storage of up to 150 hours of recorded audio entertainment. Users can browse the Jukebox via touch screen or voice control. Gracenote® technology will display the CD cover when a selected track is playing.

Technology under the skin
“The new Lincoln MKT brings together a compelling package of active and passive safety features that work to help protect its passengers,” said Stephen Kozak, safety engineering chief.

The Lincoln MKT features a new technology aimed at helping make driving safer.

Collision Warning with Brake Support, enabled by Adaptive Cruise Control, provides the driver with a “heads-up” display that flashes on the windshield when the system senses slower moving traffic ahead. If the driver doesn’t respond, the system will pre-charge the brakes to prepare the vehicle for a more aggressive stop.

The Lincoln MKT also features an advanced structural safety system that combines octagonal front frame rails, tunnel rails, and support members that are designed to absorb and redirect crash forces away from the passenger compartment.

Lincoln MKT also features Side Protection And Cabin Enhancement (SPACE) Architecture incorporated to optimize side-impact occupant protection.

The SPACE system integrates a hydroformed high strength steel tube embedded in the floor that runs the width of the vehicle from B-pillar to B-pillar and along the rocker panels to form a safety cage to help protect passengers in side impact incidents.

Lincoln MKT also features Ford’s enhanced Personal Safety System, combining multiple technologies to tailor the air bag package and safety belt functions to the individual passenger and the accident circumstances. The system can identify variables, such as severity of the crash, weight of the individual passenger and safety belt usage to adjust air bag deployment force.

Additional Lincoln MKT safety technologies include:
Safety Canopy™ is Ford’s exclusive side impact protection system employing side curtain air bags to help protect front and outboard rear passengers in both rollover and side impact crashes.

Beltminder® reminder technology for driver and front seat passenger, persistently taking over after the initial safety belt signal stops chiming.

SOS Post-Crash Alert System automatically flashes the turn signal lamps and sounds the horn following deployment of an air bag or activation of a safety belt pretensioner.

“The Lincoln MKT is all about delivering more for customers – more choice, more premium features and technologies and even more luxury for people in all three rows,” Fields said.

The Lincoln MKT will be built at Ford’s Oakville Assembly Complex in Ontario, Canada, and will be in dealer showrooms in late summer.

New 'Active Park Assist' Makes Parallel Parking a Breeze for Lincoln MKT and MKS Owners

The often stressful and frustrating task of parallel parking soon will be as easy as pressing a button for owners of the Lincoln MKS flagship sedan and all-new Lincoln MKT seven-passenger luxury crossover, thanks to an exclusive new technology from Ford Motor Company called Active Park Assist.

Available in mid-2009 as an option on the 2010 Lincoln MKS sedan and new Lincoln MKT crossover, Active Park Assist uses an ultrasonic-based sensing system and Electric Power Assisted Steering (EPAS) to position the vehicle for parallel parking, calculate the optimal steering angle and quickly steer the vehicle into a parking spot.

“With the touch of a button, Lincoln MKS and MKT drivers can parallel park quickly, easily and safely without ever touching the steering wheel,” said Derrick Kuzak, Ford’s group vice president of Global Product Development. “This is another example of exclusive Ford smart technology, such as Ford SYNC, that makes the driving experience easier and more enjoyable for our customers.”

Active Park Assist system uses sensors on the front and rear of the vehicle to guide the vehicle into a parking space. The technology is a major leap forward in speed and ease of use compared with the camera-reliant systems offered by competitors, including a video camera-based system offered by Lexus. Ford’s system requires less driver interface and reduces the risk of selecting a parking spot that is too tight. Ford’s Active Park Assist also works in downhill parking situations, unlike competing systems.

Here’s how Active Park Assist works:

• The driver activates the system by pressing an instrument panel button, which activates the ultrasonic sensors to measure and identify a feasible parallel parking space.
• The system then prompts the driver to accept the system assistance to park.
• The steering system then takes over and steers the car into the parking space hands-free. The driver still shifts the transmission and operates the gas and brake pedals.
• A visual and/or audible driver interface advises the driver about the proximity of other cars, objects and people and provides instructions.
• While the steering is all done automatically, the driver remains responsible for safe parking and can interrupt the system by grasping the steering wheel.

Active Park Assist is enabled by Ford’s advanced EPAS technology. In addition to helping with parallel parking, EPAS improves fuel economy up to 5 percent, while reducing CO2 emissions and enhancing steering performance compared with traditional hydraulic powered-assisted steering systems. EPAS saves fuel primarily because the steering system is powered by an electric motor connected to vehicle’s battery, as opposed to engine-mounted hydraulic pump steering systems. By 2012, Ford plans to fit nearly 90 percent of the Ford, Lincoln and Mercury lineup with EPAS.

“As we use advanced technology like Electric Power Assisted Steering to improve the fuel efficiency across our vehicle lineup, we have the opportunity to introduce new comfort and convenience innovations like Active Parking Assist,” said Ali Jammoul, Ford’s chief engineer for chassis engineering and steering systems. “This is technology not for the sake of technology, but technology designed to meet the needs and wants of customers.”

As Ford introduces EPAS in more vehicles, it will be able to offer Active Parking Assist in more models. In addition, Ford is working on using EPAS and other sensors for other smart technologies, including one that could prevent a vehicle from drifting out of lane on the highway.

Active Park Assist works in tandem with other new technologies that will be offered on the 2010 MKS and MKT and other Ford Motor Company vehicles, including Blind Spot Information System (BLIS™) and Cross Traffic Alert. BLIS employs a sensor on the outboard rear quarter panel that monitors the traditional blind spot area, and can notify the driver with a warning indicator light in the corresponding side view mirror if the sensors in this optional system detect a vehicle in the blind spot. Cross Traffic Alert uses BLIS sensors to help detect cross traffic when backing out of a parking space.

More details about the new Lincoln MKT seven-passenger luxury crossover will be available when it debuts at the 2009 North American International Auto Show in Detroit in January.

The Lincoln MKS sedan – which went on sale this summer with strong initial sales that have helped Lincoln gain share in the luxury segment in the second half of this year – raises the bar on exclusive technologies offered in a luxury car. The Lincoln MKS features:

• Adaptive Cruise Control, which allows the driver to set and maintain the vehicle’s speed, while a radar monitors traffic ahead. This optional system automatically adjusts speed and slows the vehicle to maintain the set distance behind traffic ahead.
• Intelligent Access with Push Button Start, which allows the driver to enter the Lincoln MKS and start the engine without using the key. Drivers simply carry the special fob as they approach the vehicle, touch the keyless entry keypad on the B-pillar, open the door and, with the brake pedal engaged, start the engine by pushing a button.
• SecuriCode™ Keyless Entry Keypad, which is the next generation of a feature familiar to many Lincoln owners. It allows access to Lincoln MKS by unlocking the driver’s door by entering a pre-set five-digit code. The newest version is now flush-mounted to the B-pillar with backlit numerals that illuminate to the touch.
• Adaptive Headlamps with Standard High-Intensity Discharge (HID) Lamps, which enhance nighttime visibility by illuminating more of the road ahead. Sensors monitor the vehicle’s speed and steering wheel input to engage headlamp movement and increase the driver’s field of vision.
• Rain-Sensing Wipers, which use an optical sensing system to gauge precipitation and automatically activate and adjust the wipers. The Lincoln MKS driver can choose among five sensitivity settings.
• EasyFuel™ Capless Fuel-Filler System, which provides a hassle-free and more consistent seal than a manual fuel cap. EasyFuel self seals when refueling is complete.
• SYNC, which is standard on the Lincoln MKS. This award-winning voice activated communications and entertainment system developed by Ford and Microsoft fully integrates Bluetooth®-enabled mobile phones and digital media players into the vehicle. SYNC incorporates 911 Assist, which can notify a local 911 emergency operator in the event of an air bag-deploying incident. SYNC Vehicle Health Report feature can keep the driver notified of scheduled maintenance, service intervals and vehicle system health information.