CARS, CROSSOVERS DRIVE FORD’S NOVEMBER SHARE GAIN

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Strengthened car and crossover sales fueled Ford, Lincoln and Mercury’s U.S. sales performance in November. Car sales were up 14 percent and crossovers were up 26 percent for the month, with total sales of 118,536, essentially equal to year-ago sales.

“Consumer demand for our new high-quality, fuel-efficient products is driving Ford’s market share gains,” said Ken Czubay, Ford vice president, U.S. Marketing Sales and Service. “Customers are rewarding Ford for its new vehicle lineup, featuring new technologies including SYNC, MyKey and Adaptive Cruise Control.”

Ford estimates its total market share in November was higher than a year ago and higher than its share in the first 10 months of 2009. Ford’s November retail share was up for the 13th time in 14 months.

“The Ford plan is working, led by the strength of our product lineup and customer demand for our new cars, utilities and trucks,” said Czubay. “Consumers increasingly are noticing that the Ford difference is our great products, our strong business and our leadership in quality, fuel efficiency, safety, smart technologies and value.”

November Sales Highlights

• All-new Ford Taurus sales totaled 4,669, up 54 percent versus a year ago. Dealers reported retail sales were nearly double year-ago levels.
• Ford Fusion, recently named Motor Trend magazine’s Car of the Year, also posted a sales increase of 54 percent versus year-ago levels. In early November, Fusion set a new full-year sales record. With November results now complete, Fusion year-to-date 2009 sales total 161,819. The previous full-year record, set in 2007, was 149,552.
• Other Ford, Lincoln and Mercury cars posting increases included Ford Focus (up 24 percent) and Mercury Milan (up 40 percent).
• Crossover utilities also posted strong sales increases: Ford Escape was up 51 percent and set a new November sales record; Ford Edge up 27 percent; Mercury Mariner up 5 percent. In addition, sales of the all-new Lincoln MKT crossover totaled 648, its highest sales month to date.
• Ford’s new EcoBoost engine technology and hybrid vehicles are winning customers, too. For example, the conquest rate for the Taurus SHO is 60 percent. EcoBoost provides customers up to 20 percent improvement in fuel economy and a 15 percent reduction in emissions versus larger-displacement engines. EcoBoost is standard on the Taurus SHO and available on the Ford Flex, Lincoln MKS and Lincoln MKT.
• Sales of hybrid vehicles totaled 2,361, up 73 percent versus a year ago. Ford hybrid models include the Ford Fusion, Ford Escape, Mercury Milan and Mercury Mainer.

Ford Fiesta
The all-new Fiesta – which debuts Wednesday at the Los Angeles International Auto Show – will further grow Ford’s car lineup. This new entry in the U.S. – available in four- and five-door body styles – will set a new small car benchmark for fuel economy, safety, connectivity and powertrain technology in its segment.

North American Production
Ford plans to build 550,000 vehicles in the first quarter 2010, an increase of 201,000 units (58 percent) compared with the first quarter 2009.

Ford’s fourth quarter production plan is unchanged from the previous forecast of 570,000 vehicles.

MUSTANG CONVERTIBLE READY FOR SUMMER

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SUMMARY:

• Panoramic glass used on the 2010 Ford Glass Roof Mustang filters almost all of the sun's harmful rays and reduces cool-down time and wind noise while offering a convertible-like driving experience
• Scientific studies show increased exposure to sunshine or bright light – like that provided in the convertible and Glass Roof Mustang – is therapeutic because it regulates the body's mood-regulating hormone and circadian cycle of sleep and wakefulness; also triggers a natural remedy for "the blues"
• Panoramic sunroofs have doubled in popularity during the past five years; tilt/slide type sunroofs will remain dominant, followed by panoramic and spoiler types through 2011
• The 2010 Mustang – including Glass Roof and convertible versions – builds on the safety success of the 2008 Mustang – the first sports car and first convertible to earn five-star ratings in U.S. government frontal crash, side impact and rollover tests

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CONTEXT / BACKGROUND:

The 2010 Ford Glass Roof Mustang and Mustang GT convertible, which are arriving in dealerships now, offer consumers sun-soaked driving and top-rated safety heritage. Fans of open-air motoring have made the Mustang convertible a perennial bestseller. Those who love the sun but want to cut back on sunscreen use can choose the pony car with the panoramic glass roof, which filters nearly all of the sun's harmful rays.

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DETAILS:

The 2010 Mustang builds on the safety success of the 2008 Mustang, which became the first sports car and the first convertible to earn five-stars from the National Highway Traffic Safety Administration (NHTSA) for frontal crash, side impact and rollover tests.

The Mustang's considerable body stiffness contributes to its driving performance and has an added benefit in accident protection. While the coupe's body structure is 31 percent stiffer in torsional rigidity than its predecessor, the convertible's is more than twice as stiff – creating a "safety cage" that helps protect the cabin from deformation and intrusion during an impact.

The front structure is designed to absorb and help dissipate it before it can reach the passenger compartment. The Mustang's front rails have an octagonal shape designed to spread forces evenly at the firewall and progressively deform for increased protection in offset frontal crashes.

Protective sun-drenched driving
The 2010 Ford Glass Roof Mustang offers consumers convertible-like driving without the need for sunscreen, because its factory-installed panoramic glass roof filters 90 percent of the sun's heat-generating infrared (IR) rays and 96 percent of burn-causing ultraviolet (UV) rays.

The UV-filtering capability of the new Mustang's fixed glass roof is comparable to sunscreen lotion with a sun protection factor (SPF) of approximately 50, which exceeds the dermatologist-recommended sunscreen strength of at least SPF-15.

The glass roof's ability to filter IR rays reduces heat load in the cabin so that occupants remain comfortable while enjoying the sun. The reflective glass also reduces energy used by the vehicle's air conditioner system while protecting the interior fabric from fading and deteriorating.

Good for the soul
Sun-soaked cruising is the convertible and Glass Roof Mustang's top appeal factor. Scientific studies show that increased exposure to sunshine or bright light is therapeutic because it regulates the body's synthesis of melatonin, a mood-regulating hormone that modulates the circadian cycle of sleep and wakefulness. Sunshine also triggers the body's conversion to active vitamin D, considered to be an effective natural remedy for "the blues."

Health experts caution that cool breezes in convertibles can misleadingly mask the sun's harmful rays as occupants may not feel as hot as when they're stationary under the sun. Therefore, dermatologists recommend the use of sun-block lotion or moisturizer with a sun protection factor (SPF) of 15 or higher prior for top-down drives.

Roof glass popularity rising
According to J.D. Power feature content research, 62 percent of buyers in the sports car segment wanted a sunroof/moon roof on their next vehicle. Since its introduction in 2008, the Glass Roof Mustang – which is available as a $1,995 option on both the V-6 model and the GT – has accounted for 10 percent of all Mustang sales. The convertible accounts for 25 percent of Mustang sales, and sell most strongly in California, Florida, Texas and Georgia.

Mustang is just one Ford model that features ample sunlight and generous views. The 2010 Lincoln MKS and 2009 Ford Flex, Ford Edge and Lincoln MKX also offer sun-splashed driving enjoyment with an optional panoramic roof glass that is privacy tinted for the occupants' comfort and protection.

According to CSM Worldwide, over the last five years panoramic sunroofs have doubled in the popularity in North America. The installation of tilt/slide type sunroofs will remain dominant, followed by panoramic and spoiler types throughout 2011.