Showing posts with label Lincoln MKS. Show all posts
Showing posts with label Lincoln MKS. Show all posts

Wednesday, December 2, 2009

CARS, CROSSOVERS DRIVE FORD’S NOVEMBER SHARE GAIN

Lincoln MKT concept photographed at the 2008 N...Image via Wikipedia

Strengthened car and crossover sales fueled Ford, Lincoln and Mercury’s U.S. sales performance in November. Car sales were up 14 percent and crossovers were up 26 percent for the month, with total sales of 118,536, essentially equal to year-ago sales.

“Consumer demand for our new high-quality, fuel-efficient products is driving Ford’s market share gains,” said Ken Czubay, Ford vice president, U.S. Marketing Sales and Service. “Customers are rewarding Ford for its new vehicle lineup, featuring new technologies including SYNC, MyKey and Adaptive Cruise Control.”

Ford estimates its total market share in November was higher than a year ago and higher than its share in the first 10 months of 2009. Ford’s November retail share was up for the 13th time in 14 months.

“The Ford plan is working, led by the strength of our product lineup and customer demand for our new cars, utilities and trucks,” said Czubay. “Consumers increasingly are noticing that the Ford difference is our great products, our strong business and our leadership in quality, fuel efficiency, safety, smart technologies and value.”

November Sales Highlights

  • All-new Ford Taurus sales totaled 4,669, up 54 percent versus a year ago. Dealers reported retail sales were nearly double year-ago levels.
  • Ford Fusion, recently named Motor Trend magazine’s Car of the Year, also posted a sales increase of 54 percent versus year-ago levels. In early November, Fusion set a new full-year sales record. With November results now complete, Fusion year-to-date 2009 sales total 161,819. The previous full-year record, set in 2007, was 149,552.
  • Other Ford, Lincoln and Mercury cars posting increases included Ford Focus (up 24 percent) and Mercury Milan (up 40 percent).
  • Crossover utilities also posted strong sales increases: Ford Escape was up 51 percent and set a new November sales record; Ford Edge up 27 percent; Mercury Mariner up 5 percent. In addition, sales of the all-new Lincoln MKT crossover totaled 648, its highest sales month to date.
  • Ford’s new EcoBoost engine technology and hybrid vehicles are winning customers, too. For example, the conquest rate for the Taurus SHO is 60 percent. EcoBoost provides customers up to 20 percent improvement in fuel economy and a 15 percent reduction in emissions versus larger-displacement engines. EcoBoost is standard on the Taurus SHO and available on the Ford Flex, Lincoln MKS and Lincoln MKT.
  • Sales of hybrid vehicles totaled 2,361, up 73 percent versus a year ago. Ford hybrid models include the Ford Fusion, Ford Escape, Mercury Milan and Mercury Mainer.

Ford Fiesta
The all-new Fiesta – which debuts Wednesday at the Los Angeles International Auto Show – will further grow Ford’s car lineup. This new entry in the U.S. – available in four- and five-door body styles – will set a new small car benchmark for fuel economy, safety, connectivity and powertrain technology in its segment.

North American Production
Ford plans to build 550,000 vehicles in the first quarter 2010, an increase of 201,000 units (58 percent) compared with the first quarter 2009.

Ford’s fourth quarter production plan is unchanged from the previous forecast of 570,000 vehicles.

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Wednesday, May 20, 2009

NEW ECOBOOST V-6 ENDURES ENGINE ‘BOOT CAMP’

Ford Motor CompanyImage via Wikipedia

  • Strict Ford Motor Company engine “boot camp” testing regimen ensures quality and durability as the 3.5-liter EcoBoost™ V-6 engine is introduced on the 2010 Lincoln MKS; Ford Flex, Taurus SHO and Lincoln MKT also will have EcoBoost availability this year
  • EcoBoost is one of Ford’s key initiatives to deliver significant fuel economy advancements of up to 20 percent without sacrificing the performance feel customers want
  • The new 3.5-liter engine is the first in a wave of EcoBoost engines coming as part of Ford’s strategy to bring affordable fuel efficiency improvements to millions. By 2013, more than 90 percent of Ford’s North American lineup will be available with EcoBoost technology

The arrival of the 3.5-liter EcoBoost V-6 engine is eagerly anticipated by customers who want power without sacrificing fuel economy. Debuting in the 2010 Lincoln MKS this summer, the twin-turbocharged, direct-injection 3.5-liter EcoBoost V-6 engine delivers the horsepower of a normally aspirated V-8 with the fuel efficiency of a normally aspirated V-6.

To ensure the 3.5-liter EcoBoost V-6 engine delivers quality performance, a team of engineers subjected it to an extensive battery of tests as part of the company’s engine “boot camp.”

“EcoBoost was engineered with a relentless, disciplined focus on quality that required a zero-defect mindset from engineers and our supplier partners,” said Derrick Kuzak, group vice president of Global Product Development. “The finished product will represent the best combination of production-ready engine technologies of today, poised and ready to deliver the performance, fuel efficiency and value that customers expect.”

The extensive testing to prove out the 3.5-liter EcoBoost V-6 engine was accomplished through three avenues – using computer aided engineering models (CAE), in the lab with dynamometers and on roads in the real world. Between testing on the dyno and in the field, EcoBoost engines have racked up the equivalent of more than 1 million miles of customer driving.

EcoBoost System and Component Testing
The rigid testing includes 20 individual dynamometer-level tests designed to push the engine to its limits. The testing protocol verifies the reliability of the complete engine system under maximum engine speeds and loads, coolant and oil temperature and customer driving patterns.

The Road Cycle Durability test, for example, is designed to replicate real-world customer driving and vehicle maintenance patterns. For this test, engines with EcoBoost technology were subjected to 1,000 cold starts, followed by sustained operation at peak torque and peak power. During the course of the test, engine coolant temperatures ranged from 12 degrees Celsius (about 53 degrees Fahrenheit) to 95 degrees Celsius (203 degrees Fahrenheit).

In total, this single test required 1,000 hours of extreme engine operation, representing more than 60,000 miles of customer driving.

“This was a critical test for us, and the EcoBoost fleet passed with flying colors,” said Brett Hinds, Ford’s Advanced Engine Design and Development manager said. “We’re confident that EcoBoost is ready to provide consistent performance in varied conditions.”

Individual components undergo rigorous proving as well. EcoBoost’s twin turbochargers, for example, are designed to run at a very high temperature – up to 950 degrees Celsius (1,740 degrees Fahrenheit). Ford engineers proved out the turbochargers by running them at 950 degrees Celsius for 10 minutes and then “shocking” the turbos by running them at room temperature for 10 minutes. The tests were repeated at maximum boost continuously for hundreds of hours, under far more severe conditions than customers are expected to dish out.

Designed for a life cycle of 150,000 miles or 10 years, EcoBoost’s turbochargers feature water-cooled bearing jackets. This architecture is designed to prevent oil “coking” that could occur in previous-generation turbochargers. The new design means that EcoBoost drivers don’t need to observe special operating precautions, such as idling the engine before switching it off.

EcoBoost also endured Ford’s standard engine durability test signoff running at maximum revs and turbo boost for the equivalent of 15 straight days or 360 hours.

As the first Ford EcoBoost engine makes its production debut, it has earned its stripes in Ford’s engine boot camp. It uses that same grade of 5W20 engine oil specified by Ford for gasoline engines, and oil changes are scheduled at the same 7,500-mile intervals.

The EcoBoost system is part of Ford’s commitment to deliver the best fuel economy in each new vehicle. The new 3.5-liter engine is the first in a wave of EcoBoost engines coming as part of Ford’s strategy to bring affordable fuel efficiency improvements to millions. By 2013, more than 90 percent of Ford’s North American lineup will be available with EcoBoost technology.

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Friday, April 10, 2009

2009 Shanghai Auto Show - Ford EcoBoost

Lincoln MKT concept photographed at the 2008 N...Image via Wikipedia

Ford EcoBoost engine technology can deliver up to 20% better fuel economy and up to 15% fewer CO2 emissions.

  • EcoBoost engine technology delivers up to 20 percent better fuel economy, 15 percent fewer CO2 emissions and superior driving performance versus larger displacement engines.
  • EcoBoost will be available on half a million Ford, Lincoln and Mercury vehicles annually in North America during the next five years.
  • Ford EcoBoost will be introduced into China market in the near future.

A major part of Ford’s near-term environmental plan is a new engine technology called EcoBoost. The EcoBoost family of 4-cylinder and 6-cylinder engines features the harmony between twin turbochargings and direct fuel injection technology.

Compared with more expensive hybrids and diesel engines, Ford EcoBoost builds upon today’s affordable gasoline engine and improves it, providing more customers with a way to improve fuel economy and emissions without compromising driving performance. Ford EcoBoost provides:

  • Up to 20 percent improvement in fuel economy.
  • Up to 15 percent reduction in CO2 emissions.
  • Improved engine performance.

Plus, Ford EcoBoost is easy on the wallet. Customers in North America purchasing a vehicle featuring an EcoBoost 4-cylinder engine can expect to recoup their initial investment within two and a half years through savings in fuel costs. Drivers of diesel-powered vehicles in North America need seven and a half years to recoup their investment. Hybrid owners need nearly 12 years when all options are equalized for miles driven per year and fuel costs.

The affordable engine technology will be available on half a million Ford, Lincoln and Mercury vehicles annually in North America during the next five years. The first in a wave of new Ford EcoBoost engines makes its debut in the Lincoln MKS, MKT and Ford Flex in later 2009.

Ford EcoBoost engines will be progressively introduced to Ford’s European product range from 2010. Also, the affordable engine technology will be introduced into China lineups in the near future.

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Saturday, April 4, 2009

FORD GAINS RETAIL SHARE IN MARCH, DELIVERS FIRST FUSION HYBRIDS, LAUNCHES FORD ADVANTAGE PLAN

2009 Lincoln MKS photographed at the 2008 Wash...Image via Wikipedia

  • Ford retail share climbs in March capping two consecutive quarters of retail share gains
  • First Fusion Hybrids are delivered to customers
  • Ford Advantage Plan offers customers peace of mind in uncertain times
  • Ford, Lincoln and Mercury sales totaled 125,107, down 41 percent versus year ago but were 30 percent higher than February
  • Ford updates first quarter North American production

New, fuel-efficient products and quality on par with the best in the industry helped Ford increase retail market share in March to its highest level since December 2006, capping two consecutive quarters of retail share gains. Ford estimates its retail share performance from October 2008 through March 2009 was the strongest of any major manufacturer compared with the same period a year ago.

Ford’s newest products drove the company’s retail share performance: the new F-150 pickup, Escape small utility, Flex full-size crossover and Lincoln MKS sedan. The sell-down of the previous-generation Fusion mid-size sedan also contributed to the company’s strong retail showing.

Growing awareness and consideration of Ford and its high-quality, fuel-efficient products are starting to take hold. Plus, through June 1, Ford is offering consumers additional reasons to “Drive one.”

“Ford has a great story to tell, and the Ford Advantage Plan will help our dealers tell that story,” said Jim Farley, Ford group vice president, Marketing and Communications. “We’re trying to provide people peace of mind in these uncertain times. When you combine that with our leading quality, fuel economy, safety and strong residual values, there has never been a better time to come over to Ford.”

The Ford Advantage Plan is effective on vehicles delivered from March 31 through June 1. The Plan offers payment protection up to 12 months for up to $700 per month on any new Ford, Lincoln or Mercury vehicle if a customer loses his or her job. Plus, 0 percent financing from Ford Motor Credit is available on select vehicles.

Customer deliveries of Ford’s newest products – the 2010 Ford Fusion and Mercury Milan – began in March. Recent independent studies rate Fusion and Milan – the most fuel-efficient mid-size sedans in America – as having the best predicted reliability among all mid-size sedans. Plus, the new Fusion Hybrid delivers 41 mpg in the city and 36 mpg on highway, topping the Toyota Camry Hybrid by 8 mpg in the city and 2 mpg on the highway. The new four-cylinder Ford Fusion S achieves 34 mpg on the highway and 23 mpg in the city, beating both the gasoline-powered Camry and Honda Accord.

Ford, Lincoln and Mercury sales totaled 125,107 in March, down 41 percent compared with March 2008. Retail sales were down 36 percent compared with a year ago and fleet sales were down 50 percent.

Ford sales increased 30 percent compared with February 2009 with retail sales up 34 percent and fleet sales up 22 percent.

U.S. Inventories
At the end of March, Ford, Lincoln and Mercury inventories totaled 408,000 units. Inventories were 27 percent lower than a year ago – in line with the sales decline during this period.

North American Production
The company produced 349,000 vehicles in the first quarter, a reduction of 26,000 vehicles from the previous forecast.

“Aligning production and inventory with demand is a key element of our strategy to strengthen our brand and improve customer value,” said Farley. “Our disciplined approach to the market in these challenging times helps us to minimize costly incentives that erode brand value while we’re delivering our strongest-ever product lineup.”

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Saturday, February 28, 2009

NEW FORD ECOBOOST V-6 ENDURES ENGINE ‘BOOT CAMP’

2009 Lincoln MKS photographed at the 2008 Wash...Image via Wikipedia

  • Strict Ford engine “boot camp” testing regimen ensures quality and durability as the 3.5-liter EcoBoost V-6 engine is introduced on the 2010 Lincoln MKS and MKT and Ford Flex and Taurus SHO
  • EcoBoost is one of Ford’s key initiatives to deliver significant fuel economy advancements of up to 20 percent without sacrificing the performance feel customers want
  • The new 3.5-liter engine is the first in a wave of EcoBoost engines coming as part of Ford’s strategy to bring affordable fuel efficiency improvements to millions. By 2013, more than 90 percent of Ford’s North American lineup will be available with EcoBoost technology

DEARBORN, Mich., Feb. 27, 2009 – The arrival of the 3.5-liter EcoBoost V-6 engine is eagerly anticipated by customers who want power without sacrificing fuel economy. Arriving in the 2010 Lincoln MKS, MKT and Ford Flex and Taurus SHO models this summer, the twin-turbocharged, direct-injection 3.5-liter EcoBoost V-6 engine delivers the horsepower of a normally aspirated V-8 with the fuel efficiency of a normally aspirated V-6.

To ensure the 3.5-liter EcoBoost V-6 engine delivers quality performance, a team of engineers subjected it to an extensive battery of tests as part of the company’s engine “boot camp.”

“EcoBoost was engineered with a relentless, disciplined focus on quality that required a zero-defect mindset from engineers and our supplier partners,” said Derrick Kuzak, group vice president of Global Product Development. “The finished product will represent the best combination of production-ready engine technologies of today, poised and ready to deliver the performance, fuel efficiency and value that customers expect.”

The extensive testing to prove out the 3.5-liter EcoBoost V-6 engine was accomplished through three avenues – using computer aided engineering models (CAE), in the lab with dynamometers and on roads in the real world. Between testing on the dyno and in the field, EcoBoost engines have racked up the equivalent of more than 1 million miles of customer driving.

“EcoBoost is undergoing extensive durability and reliability tests,” said Brett Hinds, Ford’s Advanced Engine Design and Development manager. “The performance we are seeing shows that the 3.5-liter EcoBoost engine is a high-quality, top-performing engine that meets or exceeds all our reliability targets.”

EcoBoost System Testing
The rigid testing includes 20 individual dynamometer-level tests designed to push the engine to its limits. The testing protocol verifies the reliability of the complete engine system under maximum engine speeds and loads, coolant and oil temperature and customer driving patterns.

The Road Cycle Durability test, for example, is designed to replicate real-world customer driving and vehicle maintenance patterns. For this test, engines with EcoBoost technology were subjected to 1,000 cold starts, followed by sustained operation at peak torque and peak power. During the course of the test, engine coolant temperatures ranged from 12 degrees Celsius (about 53 degrees Fahrenheit) to 95 degrees Celsius (203 degrees Fahrenheit).

In total, this single test required 1,000 hours of extreme engine operation, representing more than 60,000 miles of customer driving.

“This was a critical test for us, and the EcoBoost fleet passed with flying colors,” Hinds said of the Road Cycle test. “We’re confident that EcoBoost is ready to provide consistent performance in varied conditions.”

Component Testing
Individual components undergo rigorous proving as well. EcoBoost’s twin turbochargers, for example, are designed to run at a very high temperature – up to 950 degrees Celsius (1,740 degrees Fahrenheit). Ford engineers proved out the turbochargers by running them at 950 degrees Celsius for 10 minutes and then “shocking” the turbos by running them at room temperature for 10 minutes. The tests were repeated at maximum boost continuously for hundreds of hours, under far more severe conditions than customers are expected to dish out.

“Our testing is far harsher than could be achieved in the real world,” said Hinds. “We test at peak power for hundreds of hours to ensure we can reach our durability and reliability goals.”

Designed for a life cycle of 150,000 miles or 10 years, EcoBoost’s turbochargers feature water-cooled bearing jackets. This architecture is designed to prevent oil “coking” that could occur in previous-generation turbochargers. The new design means that EcoBoost drivers don’t need to observe special operating precautions, such as idling the engine before switching it off.

EcoBoost also endured Ford’s standard engine durability test signoff running at maximum revs and turbo boost for the equivalent of 15 straight days or 360 hours.

As the first Ford EcoBoost engine makes its production debut, it has earned its stripes in Ford’s engine boot camp. It uses that same grade of 5W20 engine oil specified by Ford for gasoline engines, and oil changes are scheduled at the same 7,500-mile intervals.

About EcoBoost
The EcoBoost system is part of Ford’s commitment to deliver the best fuel economy in each new vehicle. For example, the new 3.5-liter EcoBoost engine provides the following:

  • The 2010 Ford Flex boasts a projected 22 mpg highway, equaling the highway fuel economy of the 2009 Flex with all-wheel drive with more horsepower < (355 projected vs. 262) and more torque (350 ft.-lb. projected vs. 248 ft.-lb.)
  • 2010 Lincoln MKT leads its segment in fuel economy, exceeding the V-8-powered Audi Q7 by 4 mpg highway;
  • 2010 Taurus SHO generates an estimated 365 horsepower at 5,500 rpm and 350 ft.-lb. of torque at 3,500 rpm;
  • The new Lincoln MKS will deliver more power and better highway efficiency (25 mpg) than the 2009 Lexus GS460 (24 mpg) or 2009 Infiniti M45x (20 mpg).

The new 3.5-liter engine is the first in a wave of EcoBoost engines coming as part of Ford’s strategy to bring affordable fuel efficiency improvements to millions. By 2013, more than 90 percent of Ford’s North American lineup will be available with EcoBoost technology.

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Friday, February 6, 2009

LINCOLN BREAKS FROM TRADITIONAL ADVERTISING DURING 51ST GRAMMY® AWARDS, SHOWCASES NEW MKS

2009 Lincoln MKS photographed at the 2008 Wash...Image via Wikipedia

Expect the unexpected from Lincoln during commercial breaks for the 51st Grammy® Awards, which air Sunday, at 8p.m. EST on CBS as it debuts the winners from its “Project Rising Stars: Lincoln Video Music Challenge.”

Lincoln and its creative agency, Y&R Team Detroit, created “Project Rising Stars” in collaboration with Gary Calamar – renowned DJ and Grammy-nominated producer and music supervisor. The team selected 10 songs from some of the country’s top emerging music artists and developed a music video-based competition in partnership with Filmaka, an online community for filmmakers and other artists, to create their own original content.

More than 300 submissions were received from hopeful writers and directors seeking to showcase their own creative videos featuring the all-new 2009 Lincoln MKS. The quality of work delivered from entrants throughout the country was so positive that Lincoln – a co-sponsor of the show – decided to air five 30-second trailers of the top original music videos during the Grammys rather than traditional vehicle ads.

“What we’ve learned from research is that the Lincoln MKS is attracting a new group of buyers that are tough to reach with traditional advertising. They’re into technology, film and a wide array of music,” said Thomais Zaremba, Lincoln Mercury Communications Manager. “This opportunity is a great way to create fresh content and put Lincoln in front of a new audience.”

“Project Rising Stars: The Lincoln Music Video Challenge” was designed to showcase new talent, both in front of the camera and behind it.

“Our goal was to create a unique opportunity for undiscovered musical artists and directors and present it in a way that people watching the Grammys would enjoy and appreciate,” she said.

“We provided Filmaka with the song options, a description of the Lincoln MKS’ dynamic design and smart features and asked them to develop a creative treatment for a music video based on the song that best spoke to them,” said Greg Braun, executive creative director, Y&R Team Detroit. “In the end, we were blown away by the submissions. The Filmaka community really jumped in with both feet.”

Jason Haikara, who heads up Marketing and Publicity for Filmaka, says the competition provided an amazing opportunity for the Filmaka community and the musical artists.

“Not only is it a chance to work with a major automotive brand and top ad agency, but it’s an opportunity for them to have their work seen and heard by millions of viewers,” he said.

Though the way in which the Lincoln MKS was portrayed in the videos was significant, Zaremba says it was not the main factor used to determine which videos won the competition. “The primary driver of our decision was, ‘Is it a cool music video? Does it have strong entertainment value? And will it engage the viewer?’ ” she explained.

With that said, Haikara says the filmmakers had a lot of fun figuring out how to incorporate the vehicle in the videos.

“They employed a variety of creative approaches,” he said. “The MKS is a classy, high-tech vehicle, and many of the directors incorporated some of the technology – like SYNC and the SecuriCode™ Keyless Entry system – into the videos.”

Following the Grammy show, viewers will be able to watch the five winning videos – and several additional videos – in their entirety at www.cbs.com/lincoln. Viewers also can learn more about the musical artists and filmmakers at www.filmaka.com/lincoln.

At the end of the day, Zaremba says “Project Rising Starts” follows an entirely fresh marketing campaign for MKS that represents a new way of communicating for Lincoln.

“It is yet another example of Lincoln doing something that no one would expect in a way that no one would expect,” said Zaremba. “We’re very proud of what the MKS is and what it stands for, and we believe that we’re offering a relevant message on an amazing product.”

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Monday, January 12, 2009

ECOBOOST DEBUT: FUEL-EFFICIENT NEW V-6 ENGINE GIVES FLAGSHIP LINCOLN MKS THE POWER OF A V-8

2009 Lincoln MKS photographed at the 2008 Wash...Image via Wikipedia * The 3.5-liter EcoBoost™ V-6 engine, the first V-6 direct-injection twin-turbocharged engine produced in North America, makes its debut in the 2010 Lincoln MKS. EcoBoost is one of Ford Motor Company’s key initiatives to deliver significant advancements in fuel economy of up to 20 percent without sacrificing the performance feel customers want
* With the fuel economy of a V-6, the 3.5-liter EcoBoost engine delivers an impressive 355 horsepower and a responsive 350 lb.-ft. of torque across a broad rpm range. That gives the Lincoln MKS the power of a normally aspirated 4.6-liter V-8
* The new 3.5-liter engine is the first in a wave of EcoBoost engines coming from Ford as part of a strategy to bring affordable fuel efficiency improvements to millions. By 2013, more than 90 percent of Ford’s North American lineup will be available with EcoBoost technology

Detroit, Jan. 12, 2009 – Launched last summer, the Lincoln MKS upholds the luxury and comfort standards unique to Lincoln. Now, with the addition of all-new EcoBoost engines, the Lincoln MKS also will deliver a compelling combination of V-8 power and V-6 fuel economy.

The Lincoln MKS is among the first Ford Motor Company vehicle to introduce a premium twin-turbocharged 3.5-liter EcoBoost V-6 engine for the 2010 model year and is expected to deliver best-in-class highway fuel economy of 25 mpg. By 2013, more than 90 percent of Ford Motor Company’s North American lineup will be available with EcoBoost technology.

“We are committed to delivering fuel economy leadership in every new vehicle,” said Derrick Kuzak, Ford’s group vice president of Global Product Development. “We do this with affordable technology that can be applied to the widest number of vehicles. EcoBoost is an important component of that goal.

“The beauty of EcoBoost is that it enables us to downsize for fuel efficiency, yet boost for power. We’re able to decrease the size of the available engine – such as installing a V-6 versus a V-8 – yet boost the power using turbocharging to deliver similar power and torque of that larger engine.”

The 3.5-liter EcoBoost V-6 is expected to attain fuel economy numbers of 16 mpg city and 25 mpg highway based on preliminary testing of the all-wheel-drive 2010 Lincoln MKS while producing an estimated 355 horsepower at 5,700 rpm and 350 lbs.-ft. of torque at 3,500 rpm.

With its premium EcoBoost engine, the new Lincoln MKS will deliver more power and better highway fuel efficiency than the 2009 Lexus GS460 (24 mpg) or 2009 Infiniti M45 (21 mpg).

“We’re delighted with how well the Lincoln MKS has been received. Customers have really responded to the vehicle’s balanced combination of luxury, comfort and performance,” said Pete Reyes, chief nameplate engineer. “Adding the 3.5-liter EcoBoost V-6 is another great enhancement to our luxury sedan. We now can deliver V-8 power without sacrificing fuel economy.”

The Lincoln MKS will be among the first vehicles to receive the 3.5-liter EcoBoost V-6 starting in the summer of 2009, enhancing what’s already a strong package. Standard on the Lincoln MKS EcoBoost series will be 19-inch wheels, steering-wheel paddle shifters to the six-speed SelectShift® automatic transmission, all-wheel drive and an expanded technology package that includes Intelligent Access with Push Button Start, ambient lighting, adaptive HID headlamps with Auto Highbeam, rain-sensing wipers and rear-window power sunshade.

“The Lincoln MKS EcoBoost series provides customers the best combination in style, technology and power,” said Pei-Wen Hsu, Lincoln MKS Marketing manager. “An EcoBoost appearance package also will be available, offering customers a more aggressive and sporty look that further differentiates the Lincoln MKS from other competitors.”

The EcoBoost program is part of Ford’s ongoing and wide-ranging initiative to deliver innovative fuel-efficient powertrain systems with horsepower and torque performance found in larger-displacement engines.

“Our EcoBoost engines offer more power and better fuel economy,” said Brett Hinds, EcoBoost design manager. “It’s all part of Ford’s strategy to bring adaptable powertrain technology to all kinds of vehicles and all kinds of lifestyles. This technology is affordable and applicable to all gasoline engines.”

The turbochargers recover energy from the exhaust that otherwise would be wasted and put it back in the engine to gain efficiency. Simply, the turbocharging system puts more air into the engine for more power. A compressor increases or “boosts” the pressure of the air entering the engine. An intercooler reduces the air temperature before it enters the engine.

The twin parallel turbochargers, which are water-cooled and operate simultaneously, combine with a direct-injection fuel system to produce power when the driver pushes down on the accelerator pedal. The high-pressure fuel pump operates up to 2,175 psi – more than 35 times the norm seen in a conventional V-6 engine. The high-pressure pump is a cam-driven mechanical pump with a single piston and an electronic valve that controls how much fuel is routed into the fuel rails to the injectors.

As demands on the twin-turbocharged 3.5-liter EcoBoost V-6 engine are increased, the control system responds to maintain optimal combustion, timing and injection duration.

On each stroke, six individual jets spray fuel directly into the combustion chamber, mixing with the incoming air. “By bringing the fuel injector right into the combustion chamber, there’s no delay from the time you inject the fuel to when it’s used by the engine,” Hinds said.

The fuel injectors are located on the side of the combustion chamber. When the fuel is injected into the cylinder, it evaporates and cools the air that’s been inducted into the cylinder. “Another benefit of our direct-injection method is that it cools the air right where you’re going to burn it,” Hinds said. “This action both improves the breathing of the engine and minimizes knocking.”

The direct injection of fuel into the cylinder also helps provide a well-mixed air-fuel charge, increasing engine efficiency. Direct injection provides several benefits in terms of fuel burn and lower emissions.

“Because the fuel is directly introduced into the combustion chamber, you don’t get fuel wetting the combustion wall like with port fuel injection, you don’t saturate the ports and you don’t get droplets that might recombine and add to saturation,” Hinds said. “By injecting fuel directly into the combustion chamber and under high pressure, the fuel can be directed to exactly where we want it to be for a given combustion cycle.”

The spray pattern for the fuel was optimized after extensive computer modeling work, with the angle of how the fuel is sprayed key to the process. “The better combustion process is a big advantage of direct injection,” Hinds said. “In a port fuel system, at key off it’s possible to have fuel on the walls of the intake port, which migrates to the top of the valve and puddles. So when you key on, you get that emissions spike. Direct injection is much cleaner from that standpoint.”

Turbo lag virtually eliminated
The simultaneous turbocharger operation paired with the direct-injection system help to virtually eliminate turbo lag, one of the main reasons turbocharger technology was not previously more widely used.

The dual-turbocharger setup has several advantages over previous turbocharging systems, including:

* The turbochargers are smaller, resulting in more-compact exhaust manifolds, which don’t generate as much heat
* Turbochargers are packaged adjacent to the cylinder block and have improved mounting providing NVH (noise, vibration, harshness) improvements
* The dual turbochargers spool up quicker, allowing the 3.5-liter EcoBoost V-6 engine to reach peak torque faster. The turbochargers spin at approximately 170,000 rpm. By comparison, the redline for the engine is approximately 6,500 rpm

“The two turbochargers both operate identically over the speed range of the engine – one is responsible for the left bank of the engine and the other is responsible for the right bank,” Hinds said. “Both spin immediately and produce boost, even at low engine speeds.”

The turbochargers are designed for a life cycle of 150,000 miles or 10 years.

“Our testing is far, far more harsh than could be achieved in the real world,” Hinds. “In an extreme situation, a customer might be able to hit peak power for about 10 seconds – probably not even that much. We test at peak power for hundreds of hours to ensure we can reach our durability and reliability goals.”

The turbochargers are only about the size of an orange, but help provide a big performance advantage to customers. Hinds describes the torque response in terms of linear acceleration – power whenever you need it.

“You get peak torque across a very wide engine speed range,” he said. “It’s available when you pull away from a stoplight or pass someone on a secondary road at a comparatively low speed. You don’t need to wind up the engine to get performance out of it. It’s there all the time.”

Turbocharger “whoosh” is mitigated by electronically controlled anti-surge valves, which proactively relieve the boost in the intake, which can range up to 12 PSI. Careful software calibrations manage the pressures in the intake manifold.

“We control the boost to make sure that customers don’t recognize when the boost is building,” Hinds said. “As the turbochargers spool up, the electronic control system takes over. Our active wastegate control along with the throttle controls the boost and torque levels very precisely and the customer perceives a continuous delivery of torque.”

Extensive durability tests on the twin-turbocharged 3.5-liter EcoBoost V-6 engine ensure it will excel in all conditions. Start-up tests, with a wide variety of fuels, were made in conditions ranging from minus 40 to 110 degrees Fahrenheit. Altitude testing up to 12,000 feet in Colorado also was performed.

“The direct-injection fuel system allows us some real opportunities in terms of optimizing cold start for both emissions and robustness,” Hinds said. “We have multiple injections for each combustion event, and we can essentially tune where those injections should take place to deliver the strongest start possible with the lowest emissions.”

Mated to the 3.5-liter EcoBoost V-6 engine is the 6-speed 6F-55 SelectShift automatic transmission, which is dedicated to the twin-turbocharger engine. The 6F-55 transmission was developed from the successful 6F-50 transmission to specifically respond to the increased torque demands of the EcoBoost V-6 engine. Upgrades were made to the transmission’s friction material in response to the higher shift energies, and a new torque converter has been optimized for performance and fuel economy.

Additionally, the 6F-55 transmission operates more efficiently. The transmission team was able to reduce the fluid level in the transmission, which in turn reduced weight and drag torque on the system. Upgrades to the transmission’s thermal valve mean the system warms up quicker, reducing gear-spin losses.

“We’ve upgraded the gear sets to handle the increased torque,” said Joe Baum, powertrain team leader. “We’ve also adjusted the final drive ratio and matched the gear ratios to provide the optimum performance and fuel economy.

“Our final drive ration is 2.73. With a lower final drive ratio, the engine spins lower at highway speeds, which helps save fuel. And with all the torque, the Lincoln MKS still delivers good low-speed launch performance.”

One harmonious system
Careful powertrain system management ensures the engine, turbochargers and transmission work together harmoniously.

The Lincoln MKS team also was careful to give customers an exhaust note from the 3.5-liter EcoBoost V-6 that was pleasing but not overpowering. A precision-tuned induction sound tube directed into the cabin complements the feeling of power.

“It has the powerful sound Lincoln MKS customers will respond to,” Hinds said.

With the addition of the twin-turbocharged 3.5-liter EcoBoost V-6, the overall package for the Lincoln MKS is one customers will respond to as well.

“With its elegant styling, wide suite of convenience technology and incomparable ride, the Lincoln MKS is an outstanding luxury sedan,” Reyes said. “We’re pleased and proud to add the 3.5-liter EcoBoost V-6 to an already-great car.”
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ECOBOOST TECHNOLOGY: DIRECT INJECTION IS COOL

* Direct fuel injection is one of the key enabling technologies of Ford’s EcoBoost strategy to deliver advancements in fuel economy of up to 20 percent without sacrificing the performance customers want. Paired with turbocharging, direct injection gives the new 3.5-liter EcoBoost engine in the Lincoln MKS the power and torque of a 4.6-liter V-8 with the fuel economy of a V-6
* Direct injection uses high-pressure fuel injectors to spray a fine mist of fuel directly into each cylinder. This precisely controlled fuel delivery improves the engine’s transient response, contributes to improved fuel economy and enables improved emissions, particularly at cold start. The EcoBoost engine reduces CO2 emissions by 15 percent
* Like the spray from an atomizer bottle one might use to keep cool in the summer, the fine mist generated by each solenoid-controlled injector’s six tiny outlet holes helps to create a well-mixed air-fuel mixture. It also cools the incoming air, helping to reduce the potential for engine knock

Detroit, Jan. 11, 2009 – Direct injection is one of the cool technologies that makes Ford’s new EcoBoost engine possible.

The all-new engine delivers better fuel economy and reduced emissions as well as improved performance and engine refinement gives it a cool all its own. With an estimated, class-leading 355 horsepower, the 2010 Lincoln MKS with EcoBoost is expected to deliver best-in-class highway fuel economy of 25 mpg.

With its premium EcoBoost engine, the new Lincoln will deliver more power and better highway efficiency than the 2009 Lexus GS460 (24 mpg) or 2009 Infiniti M45 (21 mpg).

“Direct injection is a significant player in Ford’s strategy to replace larger engines with smaller EcoBoost engines, improving fuel economy by up to 20 percent without sacrificing performance,” says Brett Hinds, EcoBoost design manager. “We’re going to be deploying direct injection to bring a wave of EcoBoost engines into Ford Motor Company products. It starts with the Lincoln MKS and by 2013 more than 90 percent of our North American lineup will offer EcoBoost technology.”

Direct injection even uses its cool to chill engine intake air, which improves fuel economy and reduces the potential for engine knock.

“Cool air is good for an engine because it minimizes the engine knocking phenomenon,” explains Corey Weaver, EcoBoost project leader. “Anything you can use to cool the air is good. Injecting the fuel into the cylinder, you cool it on the spot, where you’re going to burn it. Fuel vaporization during the intake stroke cools the air, improving the volumetric efficiency, the breathing of the engine and the knocking tendency.”

Isn’t that cool?

EcoBoost Direct Injection

The EcoBoost direct injection system precisely delivers a fine mist of fuel directly into each cylinder for optimal performance, economy and emissions. Unlike port-fuel-injection (PFI) engines that spray fuel in the intake system, the direct injection system puts the fuel exactly where it needs to be for combustion.

A high-pressure injector is positioned to the side of each cylinder, aiming the fuel directly into the cylinder adjacent to a high-intensity spark plug and alongside the intake and exhaust valves. Fuel is sprayed into the cylinders at pressures of up to 2,150 pounds per square inch (PSI), which is about 35 times more intense than PFI injection.

Fuel from the vehicle tank is pumped at normal pressure to the engine compartment, where a special, cam-driven, high-pressure fuel pump increases the fuel pressure. Depending on the demands of the driver, the system operates between 200 and 2,150 PSI.

“Think of the direct injection system like the mist from an atomizer bottle that you spray to keep yourself cool,” explains Craig Stephens, EcoBoost powertrain control system manager. “Our system creates a fine spray that atomizes the fuel, making it easy to ignite and burn completely.”

Each bank of cylinders in the V-6 EcoBoost engine has a high-pressure fuel rail that feeds the individual injectors and a fuel rail pressure sensor on each rail that helps the vehicle powertrain control module precisely control the fuel pressure.

The Bosch high-pressure fuel injectors use internal solenoids to switch on and off the flow of fuel extremely precisely. Fuel flows through six tiny outlets – like pinholes – in each injector, and each spray is positioned to provide benefits in fuel economy and emissions.

Electronic control system varies the timing and intensity of the fuel delivery according to engine operating conditions.

“This new EcoBoost direct injection system gives us great flexibility, particularly for cold-start performance and emissions,” said Todd Rumpsa, EcoBoost calibration supervisor. “We can achieve multiple injections per combustion event, tuning where those injections should best take place to deliver the strongest start possible with the lowest emissions.”

Sunday, January 4, 2009

New 'Active Park Assist' Makes Parallel Parking a Breeze for Lincoln MKT and MKS Owners

The often stressful and frustrating task of parallel parking soon will be as easy as pressing a button for owners of the Lincoln MKS flagship sedan and all-new Lincoln MKT seven-passenger luxury crossover, thanks to an exclusive new technology from Ford Motor Company called Active Park Assist.

Available in mid-2009 as an option on the 2010 Lincoln MKS sedan and new Lincoln MKT crossover, Active Park Assist uses an ultrasonic-based sensing system and Electric Power Assisted Steering (EPAS) to position the vehicle for parallel parking, calculate the optimal steering angle and quickly steer the vehicle into a parking spot.

“With the touch of a button, Lincoln MKS and MKT drivers can parallel park quickly, easily and safely without ever touching the steering wheel,” said Derrick Kuzak, Ford’s group vice president of Global Product Development. “This is another example of exclusive Ford smart technology, such as Ford SYNC, that makes the driving experience easier and more enjoyable for our customers.”

Active Park Assist system uses sensors on the front and rear of the vehicle to guide the vehicle into a parking space. The technology is a major leap forward in speed and ease of use compared with the camera-reliant systems offered by competitors, including a video camera-based system offered by Lexus. Ford’s system requires less driver interface and reduces the risk of selecting a parking spot that is too tight. Ford’s Active Park Assist also works in downhill parking situations, unlike competing systems.

Here’s how Active Park Assist works:

  • The driver activates the system by pressing an instrument panel button, which activates the ultrasonic sensors to measure and identify a feasible parallel parking space.
  • The system then prompts the driver to accept the system assistance to park.
  • The steering system then takes over and steers the car into the parking space hands-free. The driver still shifts the transmission and operates the gas and brake pedals.
  • A visual and/or audible driver interface advises the driver about the proximity of other cars, objects and people and provides instructions.
  • While the steering is all done automatically, the driver remains responsible for safe parking and can interrupt the system by grasping the steering wheel.

Active Park Assist is enabled by Ford’s advanced EPAS technology. In addition to helping with parallel parking, EPAS improves fuel economy up to 5 percent, while reducing CO2 emissions and enhancing steering performance compared with traditional hydraulic powered-assisted steering systems. EPAS saves fuel primarily because the steering system is powered by an electric motor connected to vehicle’s battery, as opposed to engine-mounted hydraulic pump steering systems. By 2012, Ford plans to fit nearly 90 percent of the Ford, Lincoln and Mercury lineup with EPAS.

“As we use advanced technology like Electric Power Assisted Steering to improve the fuel efficiency across our vehicle lineup, we have the opportunity to introduce new comfort and convenience innovations like Active Parking Assist,” said Ali Jammoul, Ford’s chief engineer for chassis engineering and steering systems. “This is technology not for the sake of technology, but technology designed to meet the needs and wants of customers.”

As Ford introduces EPAS in more vehicles, it will be able to offer Active Parking Assist in more models. In addition, Ford is working on using EPAS and other sensors for other smart technologies, including one that could prevent a vehicle from drifting out of lane on the highway.

Active Park Assist works in tandem with other new technologies that will be offered on the 2010 MKS and MKT and other Ford Motor Company vehicles, including Blind Spot Information System (BLIS™) and Cross Traffic Alert. BLIS employs a sensor on the outboard rear quarter panel that monitors the traditional blind spot area, and can notify the driver with a warning indicator light in the corresponding side view mirror if the sensors in this optional system detect a vehicle in the blind spot. Cross Traffic Alert uses BLIS sensors to help detect cross traffic when backing out of a parking space.

More details about the new Lincoln MKT seven-passenger luxury crossover will be available when it debuts at the 2009 North American International Auto Show in Detroit in January.

The Lincoln MKS sedan – which went on sale this summer with strong initial sales that have helped Lincoln gain share in the luxury segment in the second half of this year – raises the bar on exclusive technologies offered in a luxury car. The Lincoln MKS features:

  • Adaptive Cruise Control, which allows the driver to set and maintain the vehicle’s speed, while a radar monitors traffic ahead. This optional system automatically adjusts speed and slows the vehicle to maintain the set distance behind traffic ahead.
  • Intelligent Access with Push Button Start, which allows the driver to enter the Lincoln MKS and start the engine without using the key. Drivers simply carry the special fob as they approach the vehicle, touch the keyless entry keypad on the B-pillar, open the door and, with the brake pedal engaged, start the engine by pushing a button.
  • SecuriCode™ Keyless Entry Keypad, which is the next generation of a feature familiar to many Lincoln owners. It allows access to Lincoln MKS by unlocking the driver’s door by entering a pre-set five-digit code. The newest version is now flush-mounted to the B-pillar with backlit numerals that illuminate to the touch.
  • Adaptive Headlamps with Standard High-Intensity Discharge (HID) Lamps, which enhance nighttime visibility by illuminating more of the road ahead. Sensors monitor the vehicle’s speed and steering wheel input to engage headlamp movement and increase the driver’s field of vision.
  • Rain-Sensing Wipers, which use an optical sensing system to gauge precipitation and automatically activate and adjust the wipers. The Lincoln MKS driver can choose among five sensitivity settings.
  • EasyFuel™ Capless Fuel-Filler System, which provides a hassle-free and more consistent seal than a manual fuel cap. EasyFuel self seals when refueling is complete.
  • SYNC, which is standard on the Lincoln MKS. This award-winning voice activated communications and entertainment system developed by Ford and Microsoft fully integrates Bluetooth®-enabled mobile phones and digital media players into the vehicle. SYNC incorporates 911 Assist, which can notify a local 911 emergency operator in the event of an air bag-deploying incident. SYNC Vehicle Health Report feature can keep the driver notified of scheduled maintenance, service intervals and vehicle system health information.