CONSUMERS SELECT CADILLAC AS TOP BRAND IN AUTOPACIFIC STUDY

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Consumer Survey Rates Cadillac Top Brand; Escalade Tops Luxury SUVs

Cadillac was selected as the top brand in overall vehicle satisfaction, in a survey of 25,000 new vehicle buyers released today. AutoPacific’s 2009 Vehicle Satisfaction Awards, generated from the experiences of actual new car and truck owners, named Cadillac as Top Brand for the second consecutive year.

The Vehicle Satisfaction Award (VSA) objectively measures how satisfied owners are with their new car or light truck, and reflects the opinions of more than 25,000 consumers nationwide. This is the second consecutive year that the AutoPacific survey has awarded Cadillac with the Top Brand distinction.

“Cadillac is extremely proud of this award since it is based on the real experiences of new vehicle buyers across the industry,” said Mark McNabb, vice president Cadillac. “Finishing in first place underscores our commitment to excellence in the luxury vehicle market.”

Cadillac has been in the top five brands in all 13 years the Vehicle Satisfaction Awards have been awarded. In addition, the Cadillac Escalade has been named the winner of the Vehicle Satisfaction Award for the Luxury Sport Utility category.

AutoPacific’s research measures owner satisfaction across specific areas related to a vehicle's operation, comfort, safety and the overall purchase/lease experience. The 2009 ratings reflect input from buyers and lessees of new vehicles acquired September through December 2008.