Promark Global Advisors is New Brand Identity of GM Asset Management

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In recognition of its growing client diversification, General Motors Asset Management (GMAM) has changed its brand identity to Promark Global Advisors, Inc. (Promark).

New York-based Promark manages over $130 billion of assets, representing more than 30 employee benefit plans, foundations and other institutional clients. Along with its predecessor firms, Promark has been managing investments for employee benefit funds for more than 60 years. The Promark group includes Promark Investment Advisors, Inc., an SEC-registered investment adviser, and Promark Trust Bank, N.A., an OCC-chartered bank.

“GM remains our largest client and we expect the company to continue to be a vital part of our business,” said Nancy Everett, CEO of Promark Global Advisors. “The experience gained through this relationship enables us to bring a unique perspective and commitment to managing the plan assets of other firms, a fact we are highlighting with the new brand.”

Promark is focused on managing pension plans using asset and liability management solutions and developing customized investment programs for each client, as well as providing investment management for specific mandates, most notably alternative investments such as real estate and absolute-return strategies.

The change noted above is a name change only, and does not relate to any ownership or organizational changes with respect to Promark.